A report from MindMetre shows 58% of 1,348 UK young adults surveyed think GPs are ‘successful channels’ for sexual health campaigns.
In the east of England, GPs are regarded as the most efficient source of information for young adults about chlamydia screening, the research found.
The survey shows that 60% of young adults in the UK believe government public health advertising is the best means of promoting chlamydia screening.
The least effective communication channels for raising awareness of the disease, according to the report, are sport events, youth clubs and religious institutions.
Research shows that there are vast differences in rates of screening at regional levels. Only 26.4% of young adults from the south-east coast of England were tested for chlamydia in 2012/11, compared to 41.1% in London.
GP surgeries are one of the least preferred venues for chlamydia screening, said the report. A total of 31% of young adults prefer to be screened at sexual health clinics, whereas only 14% of 18- to 24-year-olds would choose their local practice.
According to the research, young adults in the north west of England are the least likely to choose their GP surgery as their preferred location for screening. Women throughout the UK were less likely than men to visit their GP to be tested for chlamydia.
The report concludes: ‘Increased levels of screening could be achieved through targeted campaigns carried out via channels that young adults are truly receptive to.’