Trusts use texts to cut DNAs and save cash

NHS trusts are embracing a two-way SMS text messaging service which cuts non-attendance of patients at appointments (DNA).

The service securely reminds patients of their hospital out-patient appointments and allows them to reply with a confirmation or to advise that they will not be attending.

It is estimated that trusts including the University Hospital Birmingham NHS Foundation Trust and Hull and East Yorkshire NHS Trust can save £100 per DNA avoided.

The trusts use the MARS (Managed Appointment Reminder Service) developed by communication firm Island Communications.

neil.durham@haymarket.com

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