Tele-marketing campaign on COPD targets elderly

Telephone marketing is being used in an innovative public health campaign to raise awareness of chronic obstructive pulmonary disorder (COPD).

The Catch Your Breath campaign is being run in Merseyside and Cheshire throughout November and will encourage at-risk communities to give up smoking and wrap up warm this winter.

The £80,000 campaign is being led by the ChaMPs Public Health Network and funded through NHS North West and Dr Foster Intelligence, an independent healthcare information provider. ChaMPs develops partnerships and shares public health expertise between the NHS, local authorities and other wider organisations.

Dr Diana Forrest, director of public health in Knowsley, Merseyside, who chairs the project team said: ‘The focus of the campaign is on providing positive messages and persuading people to change their behaviour’.

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