Sensible drinking advice on all alcohol

By the end of 2008 the Government expects all alcoholic drinks labels to include alcohol unit information, following an agreement with the Government and the drinks industry.

Most people are aware of units as a measure of alcohol consumption, (86 per cent) and many are aware of the recommended daily guidelines (69 per cent) but only 13 per cent keep a check on the number of units they drink. In the UK, 75 per cent of people support labelling.

Labels with unit information will help people keep an eye on how much they are drinking, allowing them to monitor their alcohol intake more easily. The labelling information will be supported by a major cross-Government campaign on alcohol from 2008, a large part of which will be about raising unit awareness.

Labels will include:

  • The drink's unit content and the recommended Government safe drinking guidelines. UK Health Departments recommend men do not regularly exceed 3-4 units daily and women 2-3 units daily.
  • Details of the website Drinkaware -
  • For beer, wine and spirits, unit information will be given per glass and per bottle

In addition, the Government is also encouraging the alcohol industry to include sensible drinking information for pregnant women on labels. Avoid alcohol if pregnant or trying to conceive is the shortened form of the Government advice announced on 25 May.

Public Health Minister Caroline Flint said: 'This landmark, voluntary agreement will help people calculate, at a glance, how much they are drinking and whether they are staying within sensible drinking guidelines.'

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