The new poster, which shows a ‘nightmare vision of the future’ with long queues of patients outside a GP surgery, recalling the infamous 'Labour isn't working' Conservative party election poster.
The poster and petition, which the college is asking patients to sign, are part of the Put Patients First: Back General Practice campaign, run with the National Association for Patient Participation. The campaign calls for an increase in general practice’s share of NHS funding to 11% by 2017.
The new petition calls on UK governments to reverse the ‘swingeing cuts’ to general practice funding made over the last decade which have left some services struggling to survive.
College chairwoman Dr Maureen Baker said GPs were so busy they fear they may miss something serious in a patient.
She said: ‘The risk to safe patient care has never been greater - and it is because GPs are so concerned about the standard of care they can deliver that we hope patients across the country will sign our petition calling on the four governments of the UK to give general practice the investment it desperately needs.
‘Never before has the college felt it necessary to ask patients to sign a petition or to send each practice such a hard-hitting poster for their waiting rooms, but general practice is now under greater pressure than ever before.’
She added: ‘If general practice is to be saved from disintegration the four governments of the UK must increase investment in the service to 11% of the NHS budget by 2017.’