Pop2Stop Limited (http://www.pop2stop.com), a Kent-based start-up company, is launching a product that could potentially help the majority of smokers who find it difficult to quit. Developed by serial quitter, Mick Buston, Quitmap aims to help smokers create a desire to stop stronger than their urge to smoke by overturning long-held associations of pleasure derived from cigarettes.
Over 70% of smokers wish to give up but only a small proportion of the UK smoking population of 12 million people succeed each year for a period of 12 months or more*. It is clear that the existing treatments are ineffective on their own, so a new approach is needed.
Mick Buston, inventor of the Quitmap and director of Pop2Stop Limited, says: "All smokers know cigarettes are bad for them and are an unnecessary financial burden. However, this knowledge isn't enough to make them quit. Why? Because most smokers still admit to enjoying a cigarette. Unless this association with pleasure is rebalanced, stopping smoking will always feel like giving up one of life's pleasures, leading to feelings of deprivation and, ultimately, another failed quit attempt."
The Quitmap approach recognises that it's imperative to deal with the mental association of cigarettes before any other form of treatment, such as nicotine replacement or prescribed medication, can have any true value. This is a gentle process with no time limits, enforced quit dates or follow-up appointments. The only commitment needed from each smoker after purchasing Quitmap is to review it before each cigarette.
Mick Buston explains: "Each smoker's situation is individual and, therefore, how long it takes to overturn long-held associations will depend largely on the number of cigarettes smoked and over how long a period."
He continues: “After using Quitmap for as little as one week, it is common for the number of cigarettes smoked to decrease, often leading to a confident decision to quit within two to three weeks of beginning the Quitmap approach."
Mind mapping, the principle behind Quitmap, is recognised as one of the most efficient means of transferring information to the long-term memory by engaging both sides of the brain in forming new associations: the use of images, colour and imagination engage the right side while keywords and numbers engage the left. Quitmap offers two mind maps, each centred on a single image from which coloured, curved branches radiate. Together, these maps offer the equivalent of 30,000 words of linear information but can be read in less than three minutes – no longer than it takes to smoke a cigarette.
All the information contained within Quitmap is expanded upon in the online Quitmap guide found in the members’ area of Pop2Stop.com: free access is granted with each Quitmap purchase. In addition to the Quitmap guide, members are entitled to unlimited access to their own online diary (blog) and participation in the lively exchanges within the forum area.
Quitmap is available from February 12, 2007 at http://www.pop2stop.com, costing £10.95 plus postage.
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Notes for editors
Pop2stop is based in Chatham, Kent and was founded in November 2006 by Mick Buston and Sallyanne Parvin.
Quitmap was developed by Mick Buston following 20+ years as a serial quitter, in which he tried everything from acupuncture to subliminal CDs with varying degrees of success.
Quitmap is small enough to fit into a pocket or handbag, allowing it to be carried at all times, which is essential for regular review. Based on the pop out map format more commonly used in city, Underground and train maps, Quitmap is manufactured exclusively for Pop2Stop Limited by a third party in England.
Limited quantity of Quitmap samples and product data sheets are available for press review. Please send an email with the subject line "samples" along with your contact details to firstname.lastname@example.org
For further information, please contact: