Practice-based commissioning means pharma firms should increase support, say GPs

Pharmaceutical representatives must change the way they work with primary care in the wake of practice-based commissioning (PBC), a survey of GPs suggests.

Consultancy company the Hay Group questioned 50 GPs heading up PBC groups. The results showed that 58 per cent of those surveyed thought that the pharmaceutical industry needed to change how it engaged with GPs, becoming more flexible and improving levels of support, in order to maximise potential benefits from PBC.

The report concludes that pharmaceutical companies should be more focused on outcomes, providing commissioners with the business case they need in order to make investment decisions that benefit patients. 

A spokeswoman for the Hay Group said that GPs recognised the benefit of working in partnerships with the pharmaceutical industry, but thought the relationship needed to shift to a more collaborative model to reflect the changing nature of the NHS.

‘Pharma must move from supplier to partner, sharing commercial skills – such as business planning, budgeting and project management – in order to generate clear long-term benefits for clinicians and their patients, and ‘lock in’ their firm’s services,’ she said.

Comment below and tell us what you think

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins


Already registered?

Sign in

Follow Us:

Just published

Rebuild GP campaign logo

Hundreds of GPs sign open letter highlighting 'decades of neglect' of general practice

Hundreds of GPs have signed an open letter to patients warning that 'decades of neglect'...

Dr Farah Jameel

PCNs are 'existential threat' to GP independent contractor model, BMA warns

The BMA's England GP committee has warned that PCNs pose an 'existential threat'...

Houses of Parliament

GP partnerships 'like collapsing Jenga stack' after Javid threat to nationalise practices

Sajid Javid's decision to back a report calling for the end of the GMS contract within...

£20 notes spread out

VAT trap for PCNs could strip millions of pounds from general practice

Tens of millions of pounds could be stripped from general practice because work carried...

Talking General Practice logo

Podcast: Is the BMA representing GPs effectively, why GPs face a pension tax hit, and views on the workload crisis

In our regular news review the team discusses representation of GPs, a new survey...

Man sleeping

NICE guidance on insomnia backs app to replace sleeping pills

Hundreds of thousands of people with insomnia could be offered treatment via a mobile...