New video aims to encourage more doctors to #ChooseGP

A new campaign to encourage foundation doctors and medical graduates to specialise in general practice has been launched by Health Education England (HEE) to kick off the latest round of GP trainee recruitment.

An image from the campaign video. Watch the full video below (Photo: Health Education England)
An image from the campaign video. Watch the full video below (Photo: Health Education England)

The campaign, which includes a promotional video encouraging viewers to #ChooseGP, comes just weeks after HEE confirmed that a record number of GP trainees (3,473) were recruited in 2018 - surpassing the annual target of 3,250 for the first time.

The figure is a 10% increase on 2017, when 3,093 GP trainees were recruited.

Focussing on variety, the short film shows how GPs can tailor their career to suit their needs and interests with the strapline ‘one career, endless opportunities’.

Working as part of a team, sharing knowledge and experience and caring for patients whilst having the flexibility to choose when and where to practice are all highlighted as integral parts of being a GP.

The video states: ‘The choice isn’t always easy, but it’s yours. And we don’t choose to be GPs because we think it’s easy. We choose to be GPs because we know it’s not. And because patients will always need someone they can trust.’

Professor Simon Gregory, GP lead at HEE, said: ‘I am proud to be a GP. General practice has been going through a very tough time but together we are building a future that will be a great place to work. Already thousands of GP specialty trainees are making the wise choice to become GPs and help shape a brighter and sustainable future.

‘Our campaign is targeted at foundation doctors who are about to choose their specialty and medical students; we want to them to see what a diverse and varied role it is and highlight the positive impact that their work will have on the lives of the people they look after.’

Workforce

Speaking at National Association of Primary Care (NAPC) conference last month, health and social care secretary Matt Hancock said the latest GP trainee recruitment figures showed there had been ‘real progress’ towards the government’s goal of getting 5,000 more doctors into general practice by 2020/21.

‘We must keep supporting and encouraging more people into the profession,’ he said.

However, the DHSC has since confirmed that it has dropped the time limit on its recruitment pledge, instead stating that the 5,000 extra GPs will be delivered 'as soon as possible'.

The latest round of GP recruitment opened on 7 November and will run until 29 November. GP trainees recruited in this round will start training in August 2019.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register

Already registered?

Sign in

Follow Us:

Just published

GP guidance on coronavirus updated to include advice on cleaning

GP guidance on coronavirus updated to include advice on cleaning

Public Health England's (PHE) interim advice to primary care on Wuhan novel coronavirus...

Senior GPs expect to vote on fresh contract offer next week

Senior GPs expect to vote on fresh contract offer next week

GP leaders look set to vote on a revamped package of contract measures by next week...

30,000 GPs face uncertainty over pension tax risk for 2017/18

30,000 GPs face uncertainty over pension tax risk for 2017/18

More than 30,000 GPs do not know if they will face pension tax charges for 2017/18...

NHS 'rapid response' teams must not drive up GP workload, warns BMA

NHS 'rapid response' teams must not drive up GP workload, warns BMA

NHS 'rapid response' teams being rolled out from April to help older people avoid...

Councils demand transformation of London's ageing GP surgeries

Councils demand transformation of London's ageing GP surgeries

Council leaders in London are calling for a transformation of the capital’s 'ageing...

GPs demand greater focus on underdoctored areas as access inequalities grow

GPs demand greater focus on underdoctored areas as access inequalities grow

GP leaders have called for a greater focus on recruitment to underdoctored areas...