Media Slammed for Using Skinny Models

A leading campaigner for those suffering from eating disorders has criticised the media for promoting skinny models and inappropriate body-shapes. 

In an exclusive interview with health and fitness website, Deanne Jade, founder of the National Centre for Eating Disorders, has criticised the role of the media in adding to pressure to be thin.

She said: 

“…..people who are directing the media and setting trends in the media need to have some responsibility for the effect that this will have on the more vulnerable members of society." 

“If there were magazines brave enough to put larger models on their covers and this continued over time, I think we would be just as interested and keen on buying magazines that had larger models within their pages.”

She continued. 

“What I would really like to see is young women being taught to read these articles with a certain degree of scepticism and emotional intelligence, being able to make their own mind up without being seduced by this type of content." 

“It’s important for young people to realise that women who are a size zero either have naturally unusually skinny genes, or are doing terrible things to themselves to look that way."

“Two girls might see a picture of a skinny model, and one will think, ‘That model is skinny, I could never be like that,’ and carry on with her life. The other will think, ‘That model is skinny; I am fat,’ and go and diet. That girl is the one who has internalised the size zero image as one she should live out, and she is the one who is vulnerable.”

Read the full interview online now at:

This exclusive interview is available for publication for free, provided that the KeeptheDoctorAway url – – and the byline (Maire Bonheim) is included in the piece.

Journalists are free to use extracts from the interview - it would be appreciated if extracts used were credited to


What exactly is size zero? Size 0 is a women’s clothing size in the US system equivalent to a UK size 4, with a waist measurement of a tiny 23 inches, the average girth of an 8 year old girl. Experts say that being this thin can lead to loss of periods, hair falling out, dry skin and even thinning bones. Read More - is a health and lifestyle portal offering up to the minute information on all the latest health research and news, as well as expert features on how to lead a healthier lifestyle, including sections on healthy eating, alternative health, diet, relationships, men’s health, healthy ageing, fitness and more.

The National Centre for Eating Disorders is an independent organisation that aims to provide help to people struggling with eating problems, "binge" eating, failed or "yo-yo" dieting, bulimia and anorexia.

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