HealthEast CIC is a community-interest company and the pathfinder consortium for Great Yarmouth and Waveney. Its 27 member practices will hold a recruitment event on 13 May.
Chief executive Andy Evans said that, despite having good-quality general practice, the area's location meant it 'sometimes doesn't spring to mind' for GPs looking for work.
HealthEast CIC's commissioning activities are well developed, Mr Evans said, but it requires more GPs to continue the work.
'We needed more GPs to do this and local practices didn't have the capacity,' he said.
The consortium hopes to get a better response than previous recruitment efforts by offering GPs who come to the area a portfolio of options - roles in commissioning, work in local practices or hospitals, or both.
The consortium 'would act as the umbrella organisation' to offer GPs a wider range of career options, Mr Evans said.
No single practice employing a new GP could offer such a range of career options, he said.
Practices could also cut costs by holding a single recruitment event rather than individually advertising for staff, he said.
The new recruits will be employed by an individual practice, despite the potential for diverse roles.
Candidates will be able to specify what type of work they are looking for, Mr Evans said The consortium could arrange a 'straight match' between a GP looking for practice work and a practice requiring those hours, he said, or they could offer more of a 'portfolio' deal.
Dr John Stammers, chairman of HealthEast CIC, said: 'Clinical leadership is central to our plans and we need more GPs of all levels of experience and specialties to strengthen even more our high-quality general practice.
'We want the best and most enthusiastic doctors on board with us.'