GPs must market practice services

GPs need to develop marketing and communication strategies to prosper in the newly competitive primary care environment.

In a straw poll of GPs at a branding workshop at the RCGP conference, most admitted their image was 'old fashioned'.

Most of the respondents agreed that they had not committed sufficient resources to communicating with their current, or potential, patients.

Practices were worried about the impact of GP-led health centres on their opening hours, and the potential loss of younger, working patients.

The survey was conducted by Ashridge Communications, the company due to lead the workshop.

Principal consultant Ian Phillips said: 'Much of this was done by word of mouth in the past. Practices need to be more proactive and outgoing'.

Comment below and tell us what you think

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins


Already registered?

Sign in

Just published

Medical centre sign

GP service charges cut by up to £400,000 in 'groundbreaking' legal case

Six-figure service charge fees that threatened practices' survival have been reduced...

Talking General Practice logo

Podcast: How rising costs are adding to pressure on UK practices, plus has the ARRS met its target?

In our regular news review the team discusses calls for emergency funding to support...

Labour leader Sir Keir Starmer

GPs invite Starmer for talks after criticism of partnership model

Senior GPs have urged Labour leader Sir Keir Starmer to meet them for talks to 'shape...

NHS sign

GPs risk being 'left behind' by plan to fix NHS pension discrimination

GPs could be left behind by plans to fix unlawful age discrimination under the NHS...

Woman using a laptop

How virtual training can support GPs to develop their personalised care skills

GP Dr Priti Kadoo explains how the Personalised Care Institute's new 'virtual patient'...

Blood test in a lab

Blood test for multiple cancers can diagnose two-thirds of cases, study suggests

A blood test for more than 50 types of cancer has been found to correctly diagnose...