Doctors and practice staff at Beccles Medical Centre are trying a new tack to boost applications by showcasing their positive approach to general practice.
‘At a time when recruiting is difficult, one has to be different, and hopefully this portrays us in the positive way that we approach general practice,’ Dr Tim Morton, from Beccles Medical Centre, told GPOnline.
The campaign centres around a website promoting the practice, with a photograph of staff wearing kit from their varying hobbies, with the caption: ‘Could you join the A-team?’ The team have also promoted their practice via Twitter.
Dr Morton said he hopes the new approach demonstrates that GPs can still have a reasonable work-life balance when working in a good environment with supportive colleagues.
‘We have built up the storyline telling people what we’re about,’ he said. ‘It is a more modern approach and allows us to sell ourselves as the forward-thinking innovative partnership that we are.’
GPs at the practice include Dr Nancy Loader, whose return to the UK from New Zealand featured in a GPonline article on bureaucracy for GPs returning from abroad.