GP wins case banning 'inaccurate' NHS choice ad

A strategic health authority (SHA) has been banned from using an ad, after the Advertising Standards Authority (ASA) ruled it was misleading.

The regional press ad, distributed by NHS North East, told patients that: ‘You can choose not only the date and time of your first appointment, but also which hospital you go to. You can choose from any NHS hospital, as well as some private ones.’

A GP complained that the claim could not be substantiated.

The ASA found that, although choice was a national policy, the SHA could not provide evidence that patients had real choice in practice.

It upheld the claim, and said that the ad ‘must not appear again in its current form’.

jonn.elledge@haymarket.com

  • Does the NHS offer true choice?

Comment below and tell us what you think

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register

Already registered?

Sign in

Follow Us:

Just published

Shielded patients and care home residents to receive free vitamin D

Shielded patients and care home residents to receive free vitamin D

Patients on the shielding list and care homes are to be provided with free vitamin...

LMCs demand renegotiation of COVID-19 enhanced service deal

LMCs demand renegotiation of COVID-19 enhanced service deal

LMCs have called for a renegotiation of funding for the COVID-19 vaccination enhanced...

LMCs demand ballot of profession on PCN DES ahead of next contract talks

LMCs demand ballot of profession on PCN DES ahead of next contract talks

LMCs have demanded a ballot of GPs on the primary care network (PCN) DES before BMA...

Lack of support left locums at physical and financial risk in pandemic, say LMCs

Lack of support left locums at physical and financial risk in pandemic, say LMCs

Locum GPs have faced significant physical and financial risk because of a lack of...

LMCs demand NHS England apology over ‘abhorrent' claims about general practice

LMCs demand NHS England apology over ‘abhorrent' claims about general practice

LMCs have called on NHS England to apologise for ‘abhorrent and insulting’ suggestions...

CCGs to be stripped of commissioning role under reforms backed by NHS England

CCGs to be stripped of commissioning role under reforms backed by NHS England

CCGs could be stripped of their commissioning role under plans set out by NHS England,...