Dr Wendy-Jane Walton, of the Marden Medical Practice in Shrewsbury, Shropshire, received the Steve Hugh Award.
Dr Steve Hugh was medical director at co-op Shropdoc before his death aged 46 from a heart attack in November 2005.
The award recognises primary care professionals who practised the same principals as Dr Hugh: high quality care, innovation, inclusiveness, team working and going the extra mile to ensure that everything was done right.
Dr Walton first became involved in palliative care when she was complaints manager for Shropdoc.
She said: 'I noticed that a disproportionate number of complaints related to end-of-life care and the lack of co-ordination during out-of-hours.'
She developed a 'Just In Case' box which is in use today. The box is kept in the patient's home and its existence will be noted by the out-of-hours provider. Contents include patient details, medications prescribed by the patients GP and local authorisation documents to administer medications.
A cello and piano recital at the Wigmore Hall, London, given by Dr Hugh's brother Tim will take place at 7.30pm on 26 November in aid of the British Heart Foundation.