The 7 November issue of GP magazine is the beginning of a bright new era for a publication that has been aiming to deliver the best in news, clinical guidance and practice management advice to the profession since 1962.
The change from a weekly newspaper format to a fortnightly A4 magazine is one part of our response to the evolving needs of GPs, following research with more than 500 of your colleagues across the UK.
Many GPs revealed that an iPad was now an essential tool in making the best use of limited time. So you will soon be able to read every edition of GP on your iPad, in a fully interactive app that includes bookmarking and notetaking features for CPD, a powerful search function and live feeds of daily news and jobs from GPonline.com.
We also heard – loud and clear – that our news coverage was becoming ‘too gloomy’. Obviously, this is a sign of the times, and GPs need to be informed of new challenges ahead. But we are now aiming to deliver a more balanced outlook – still providing the authoritative news and analysis that you want, but also the opportunities, solutions and innovations that are such an important part of the general practice community.
We have also introduced a GP Life section in the magazine, which aims to showcase the broad range of interests and activities that GPs enjoy outside surgery hours – hopefully you will find something there to inspire you.
You might also have noticed our new practice management website at medeconomics.co.uk, which automatically optimises to the size of your mobile device, giving you the best possible access wherever you need it.
So there is lots of good news coming from GP, at this very challenging time for general practice, all aimed at making your life easier. We hope these developments will ensure that we stay relevant to your changing needs. Please send me your feedback by email or when you enter our iPad competition, and let us know how we can do even better.
Emma Bower, Editor, GP
