Government calls time on 'irresponsible' alcohol deals

A ban on ‘all you can drink’ promotions in pubs and bars is among a range of new measures announced by health secretary Alan Johnson and home secretary Jacqui Smith.

Photograph: istockphoto/Dane Wirtzfeld

The government will shortly consult on a range of compulsory conditions including banning offers like ‘all you drink for £10’, outlawing bars offering promotions to certain groups, such as women only, ensuring that customers in supermarkets are not required to buy very large amounts of a product to take advantage of price discounts and requiring that consumers are able to see unit content of all alcohol when they buy it.

Mr Johnson said: ‘The majority of people who drink enjoy alcohol sensibly, but we are determined to take action to reduce the health and social harms caused by those who don’t.

‘We now have the evidence and public support to take decisive action to reduce harm from excessive drinking.’

Other Queen’s Speech measures included the introduction of an NHS constitution, piloting of personal health budgets and the requirement for hospitals to produce quality accounts.

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