Football stadium hosts men's health charity launch

West Ham's ground Upton Park was the venue for the launch of a charity's initiative to use sports stadiums to encourage men to be fitter.

Dr Banks (fourth from the right) at the launch of the Men's Health Forum

Charity the Men's Health Forum shone a light on the Hearty Lives Newham men's health project, which targets local 18-45-year-old men to take part in an eight-week programme of physical activity sessions coupled with healthy living workshops.

Hearty Lives is a joint programme between NHS Newham, Newham Council and the British Heart Foundation and is delivered by West Ham health trainers.

The Men's Health Forum says men are often poor users of traditional primary care services and may ignore mainstream health campaigns.

There is increasingly good evidence that taking ‘health' to ‘where men are' can result in much higher levels of engagement, it says.

Hearty Lives is soon to transform a former stewards' cloakroom at Upton Park into a gym to further its work.

Dr Ian Banks, president of the Men's Health Forum, said: ‘It's tragic that so many men still die so young from conditions that are preventable. We must develop health messages that men are more likely to respond to, for example by emphasising the short-term pleasurable and rewarding benefits of physical activity not just the longer-term health benefits. We need to demonstrate how even the busiest of men can build activity into their normal daily lives.'

Editor's blog: World Cup hero Robert Green, West Ham, male fitness and me

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register

Already registered?

Sign in

Just published

Close-up of a man loading a shotgun

BMA updates GP firearms guidance as digital marker goes live on EMIS

The BMA has updated its guidance for GPs on firearms licensing following the release...

Map pins

Severely underdoctored areas spread across nearly every NHS region

Severely underdoctored areas exist in nearly every NHS region across England, figures...

protesters

NHS bosses apologise for lack of consultation on practice takeover amid patient protests

NHS leaders have apologised and admitted they should have consulted more after choosing...

Money

NHS backs 2.1% salaried GP pay rise from April as contract talks continue

NHS England has suggested salaried GPs are likely to receive a 2.1% pay rise from...

coins

GP crisis threatens to wipe out millions of pounds in PCN income

General practice risks missing out on millions of pounds in funding this year because...

BMA sign

GPs reject 'insulting' contract as BMA issues stark warning over 'death of general practice'

GP leaders have rejected 'insulting' proposed changes to the GP contract for 2023/23,...