Exradia Launches a afe mobile and wireless lifestyle solution

12 Feb 2007, Exradia, a new company headquartered in London, launched today at 3GSM Barcelona.  The company has been established to work with telecommunications and wireless technology providers around the world to bring to market products that protect people from the potentially harmful effects of radiation emitted from mobile phones and other wireless electronic devices.  Exradia has the sole rights to patented technology proven to prevent the biological effects caused by man-made electromagnetic fields (EMFs) from cell phones and other wireless devices.  It is these man-made biological effects that have recently been directly linked to health concerns.

Exradia will be providing a range of products and services for manufacturers, retailers, value added resellers and employers who want to minimise risks to the health of their customers and staff. Exradia’s ‘My Wi-Guard’ technology can be provided through mobile cell-phone and laptop batteries incorporating the technology, co-development of Exradia protected products, technology licensing agreements, own-label products, and ‘My Wi-Guard’ family and business mobile cell phone tariff plans.

The launch is timely given the growing concern around the world that long-term use of mobile phones and electronic devices may create health problems. Jim Lawler, Chief Executive of Exradia says: “Our guardian ‘My Wi-Guard’ technology provides people with the choice of enjoying unconstrained freedom to use these technologies with confidence in a wireless world.”

Recent studies have suggested there might be a link between heavy mobile phone use and certain types of cancer in the head and eye, as well as potential impacts on male fertility.  Most major man-made causes of illnesses have taken more than a decade to become apparent. Exradia’s management believe that none of the research undertaken so far addresses long-term use of mobile phones and other wireless technologies.  Given this situation, Lawler says; “Our industry should raise its social responsibility standards by applying sensible risk management.  Providing people with the choice to protect themselves will ultimately safeguard the health of the industry”.

Lawler’s view of the Exradia ‘My Wi-Guard’ technology is simple – it is the new digital airbag and seatbelt for the 21st century wireless highway.

Notes to Editors:

Exradia: Exradia was formed in 2006 and launched its product and service offering in 2007.  The company has offices in the USA and the UK.

Exradia has exclusive worldwide rights over the only solution that has been scientifically proven to neutralise at its source the potentially harmful biological effects of radiation emitted from mobile phones, wireless networks and other electronic devices.  Its technology differentiates products, protects consumers from potential health risks relating to adverse biological changes and helps manufacturers and providers of electronic and telecommunications products to manage risks associated with low-level electromagnetic field (EMF) emissions. 

Concerns in the UK

In 2005 Sir William Stewart, chairman of the UK’s Health Protection Agency, called on parents to ban children under eight from using mobile phones. 

A 2005 MORI survey of 2000 people commissioned by the UK’s Department of Trade & Industry found that two thirds of people believe the risks of emissions from mobile phones outweigh the benefits. 

Prof Lawrie Challis, a world expert on mobile phone radiation and chairman of the UK government-funded Mobile Telecommunications Health Research body has determined that recent research shows ‘hints’ of potential problems and the need for a long-term study.  He has announced an intended long-term study of 200,000 volunteers looking at links between brain tumours and diseases such as Parkinson’s and Alzheimer’s. 

The Research Environment

A study by researchers from Fatebenefratelli hospital in Milan showed that the radiation from mobile phones excited the neurons in the part of the brain closest to the phones.  A 2002 Finnish study also found that electromagnetic radiation of the type emitted from mobile phones, affects human brain tissue.  A Spanish study by scientists based at Madrid’s University Complutense, discovered that a cell’s non-spherical shape increases the intensity of the electric field generated within it by a mobile phone. 

A study by The Radiation and Nuclear Safety Authority in Finland found that people who had regularly used mobiles for longer than ten years were 39% per cent more likely to develop nervous system tumours, called gliomas, near to where they hold their phones. 

A 2004 study by the Institute of Environmental medicine at Karolinska Institute, Sweden, concluded that ten or more years of mobile phone use increases the risk of acoustic neuroma by 3.9 times and that the risk increase was confined to the side of the head where the phone was usually held.

A US study in 2006, by The Cleveland Clinic, Ohio found that men who used a mobile for more than four hours a day had a 25% lower sperm count than men who never used a mobile.  The men with highest usage also had greater problems with sperm quality, with the swimming ability of sperm down by a third.  They had a 50% drop in the number of properly formed sperm, with just one-fifth looking normal under a microscope. 

A German study in 2001 by the University of Essen found that people suffering from uveal melanoma (a rare cancer of the eye) had used cellular phones and other equipment deploying radio waves more often than a control group of healthy patients. 

A large scale Danish study published by the Danish Institute of Cancer Epidemiology (DICE) in 2006 was widely hailed by media as providing no correlation between phone usage and incidence of cancer.  However, DICE’s Head of Research has said the study does not prove mobile phones are safe and that the study did not cover long-term implications of mobile phone use nor impacts on under 18’s nor areas other than the head. 

Exradia Technology

The Exradia technology is the only scientifically proven patented solution to neutralize potentially harmful EMF emissions from electrical devices at source.  It is based on Noise Field Technology, which superimposes a low frequency randomised magnetic field over the man-made regular electromagnetic field emissions generated by electronic equipment.   This added noise field results in both ELF and RF electromagnetic emissions generated by man-made devices appearing to living cells as irregular, mimicking the random low level electromagnetic fields, which tend to occur in nature.  Randomised low level electromagnetic fields do not cause biological changes to human cells.

  • Exradia’s technology can be integrated into most electronic equipment.  The technology can be implemented in a variety of methods and typically comprises of a custom chip, which generates the noise field signal that drives a wire coil to produce the noise field itself.  It can also be incorporated into the network cabling within offices or living spaces to protect individuals against EMF emissions from multiple sources.  Product development is focusing primarily on mobile cell-phones and DECT phones, PC's and WiFi laptops, wireless networks, Tetra radios, Bluetooth headsets, radio base stations and infrastructure within wireless offices and homes.

Further Information:

Exradia contacts:

Tel: +44 (0) 845 871 1000
Email: info@exradia.com 

Press Office contacts: 

Tony Brown (Kinross & Render)
Tel: +44 (0) 7900 245 437
Email: tb@kinrossrender.com

Chris Martin (Kinross & Render)
Tel: +44 (0) 07789 280239
Email: cm@kinrossrender.com

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