Dr Pai created health information videos for young people that he published on the internet and marketed through social media.
He could then reach the students at his university practice and international students who wanted to access UK health information before starting courses.
Dr Pai used a laptop computer and hands-free microphone to record the videos, along with PowerPoint and screen capture software called Screenflow (www.telestream.net).
'I wanted to deliver the information in an innovative and acceptable manner to our predominantly young adult patient population', said Dr Pai.
So far Dr Pai has produced 12 videos covering topics such as sexual health, alcohol awareness and smoking cessation.
As well as directing patients to the videos during surgery consultations, Dr Pai wanted to market the videos more widely to the student audience.
He built a page on the micro-blogging website Twitter, and encouraged patients to follow his alerts about new videos.
He also posted links to relevant online articles, for example giving stress relief tips during examination periods.
'The videos and the marketing really plugs in to the younger audience. They are very IT literate and very mobile. They want their health information when and where it suits them. It's available 24 hours a day, seven days a week.'
The videos have been watched almost 9,000 times across 74 countries since going online in December 2009 and he is now developing versions with foreign language subtitles.
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