DoH targets national newspapers with swine flu ads

The DoH is launching a national newspaper advertising campaign tomorrow to keep the public informed about swine flu as its helpline and website goes live.

Liam Donaldson
Liam Donaldson

GP's sister paper Marketing reports that the double-page-spread, text-based ads will take a question-and-answer format addressing common enquiries concerning the virus.

The DoH has been working with the Central Office of Information on plans for several 'worst-case scenarios'.

These include a ‘Code Red' campaign that will tell people what to do if the swine flu outbreak reaches crisis point.

Last week England's CMO Sir Liam Donaldson warned that up to 65,000 UK lives could be lost.

neil.durham@haymarket.com

  • What do you think of the government's response so far to swine flu?


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