Press adverts and posters will appear in newspapers and magazines, from today, aimed at informing patients and clinicians that antibiotics do not help to treat viral infections, such as coughs and sore throats.
CMO for England, Sir Liam Donaldson, said: ‘Using antibiotics when they are not necessary will increase resistance to them and make it difficult to treat serious bacterial infections in the future.’
Latest data from the Health Protection Agency shows that resistance to the antibiotic most often used to treat E.Coli increased by 10 % between 2001 and 2007.
- Is the DoH right to clamp down on GP antibiotics prescribing?
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