Studies have shown that breastfed babies are less likely to become obese in later childhood and that breastfeeding can prevent mothers having health problems later in life, health minister Dawn Primarolo said.
The recently launched obesity strategy outlines how the Government aims to make breastfeeding the norm by providing the helpline but also by investing in an information campaign, encouraging maternity units to promote and encourage breastfeeding and developing a best practice code for employers and businesses to facilitate breastfeeding.
Ms Primarolo said: ‘When it comes to feeding babies, breast is best. Our challenge is to help new mums, who choose to breast feed, through those early difficult weeks and
months. That's why we have launched this new helpline to give new mums support so they can breast feed for longer.'
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