DoH launches £12m stroke campaign

A three-year £12m campaign has been launched by the DoH to promote the stroke strategy.

Photograph: iStockphoto/Jennifer Sheets
Photograph: iStockphoto/Jennifer Sheets

The campaign aims to teach the public and NHS staff to remember the FAST test - Face Arm Speech Time - to help them recognise the symptoms of stroke.

Professor Roger Boyle, national director for heart disease and stroke in England, said: ‘It's important to remember that the faster a stroke patient receives emergency treatment, the better their chances are of surviving and avoiding long-term disability.'

The campaign will be launched in February 2009 and will be supported by advertising, public relations and direct marketing.

sanjay.tanday@haymarket.com

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