DoH to launch campaign to safeguard Dignity of Care in older people

Ivan Lewis, care services minister, has announced that the DoH will launch the first ever national dignity in care campaign.

Elderly care
Elderly care
The announcement was made during the Elder Abuse Guaranteeing Dignity and Wellbeing for older people conference. Ivan Lewis said: ‘Our mission should be no less than creating a care system where there is zero tolerance of abuse and disrespect for older people.’

The campaign will begin in London on 14 November with the first of three regional events. These events will bring together providers with local activists who have agreed to act as Older People’s Champions.

Care providers and champions will have access to an online resource guide produced by the Social Care Institute of Excellence and the Care Services Improvement Partnership.

This announcement also coincides with a nursing summit to consult nurse leaders on how to make sure that dignity in care is embedded into frontline services of the NHS. The summit will take place on October 12. Chief nursing officer, Chris Beasley, said: ‘The summit will provide an excellent contribution to our on-going work to strengthen dignity in care. Nurses are at the forefront of the Dignity in Care agenda and this summit will enable good practice to be shared and give an opportunity for the issues and challenges to nursing leadership in this area to be discussed and taken forward.’

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