Approximately 10 per cent of NHS spending goes on diabetes and its complications, equating to £9bn per year or £1m an hour.
The report entitled ‘Beware the silent assassin’ aims to highlight that diabetes is a serious condition and to improve awareness of its devastating complications.
Campaign messages will be communicated through a series of UK-wide posters as well as newspaper and consumer magazine advertising from this month.
The report also reveals that one in ten people in hospital in the UK have diabetes and 60 per cent of inpatients with diabetes have been admitted as emergencies.
sanjay.tanday@haymarket.com
Diabetes UK Silent Assassin report 2008
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