Dr Tony Jewell, the chief medical officer for Wales has revealed in his annual report that more than half of people in Wales are now overweight or obese.
Dr Jewell said it was vital that people in Wales addressed the causes of obesity. A ban on super-sized soft drinks, like that being proposed for New York, was ‘worth considering in Wales’, he argued.
‘Whilst the powers to ban fast food advertising are not devolved to Wales I believe we need to break the links between sporting achievement, alcohol, fizzy soft drinks and fast foods,’ he said.
He added: ‘As McDonald’s prepare to open its largest restaurant in the world in the heart of the Olympic Park and sponsors Coca Cola ramp up their advertising campaigns, I want us to consider the links between sports events, brands that promote fast food and drink, and our eating habits.’
Dr Jewell said a range measures could be taken to tackle obesity. 'Stating clearly that fast food has no place in sport, sends a clear message,' he said.
‘We want people to eat well and have a healthy weight,’ he said. ‘We need to do more to encourage people to choose healthier food and an active lifestyle,’ he said.