Astra Tech urology division has updated its LoFricÒ website, aimed at both healthcare professionals and catheter users.
The new LoFricÒ website, which can be found at www.lofric.co.uk, is split into six new sections. These are: Lofric Home, which includes product information; adults; teens; parents and children; community and Select. The new website has a clear layout, which is easy to navigate. The website also explains simply and concisely the catheterisation process, making it an ideal resource for healthcare professionals to direct patients to.
The teens and children’s sections are written to make intermittent self catheterisation (ISC), catheters and associated issues easy to understand for the relevant age groups. The new site also features images appropriate to the target audience. The children’s section includes Astra Tech’s LoFric Bunch, a group of cartoon kids, led by Felix and Julia. These characters will also be used in all new paediatric material being produced for healthcare professionals to give out to young patients. This section of the website addresses the issues of how the body works, incontinence and the use of catheters. It stresses that there is nothing strange about going to the toilet in this way but that it is just different.
The teen section uses language and images that will appeal to teenager users. It explains how the body works, deals with problems that can occur with the bladder that may cause incontinence, explains about ISC and how LoFricÒ can help. It also deals with some of the issues that surround ISC and continence in teens and offers advice and tips on dealing with it. There is a question and answer section and provision for young people to email their questions and concerns.
The adults section of the LoFricÒ website contains biological information, explaining why people may have incontinence issues. It also deals with different bladder dysfunctions and how catheters and ISC can help with these problems. There is also a new area included in the adults section, ‘Medical Matters’. This gives advice on the treatment of continence issues, common investigations that may be carried out to diagnose particular health issues surrounding continence and the role of the healthcare professionals that people encounter during diagnosis and treatment.
The Lofric Community is an exciting new area of the site. It features an events diary, new product information, user testimonials and medical case studies and educational articles. The community section also features information on the main conditions that can lead to bladder dysfunction and how ISC can be advantageous to people who have these conditions. There are also links to other organisations that offer support and advice.
The Select section gives ISC users the opportunity to register with the free Select Home Delivery Service, to receive catheters direct to their home. It also details the LoFricÒ accessories available to Select customers, in addition to answering queries and making product samples available.
LoFricÒ is a low-friction hydrophilic catheter with a unique surface layer, which is designed to reduce friction to a minimum during catheterisation. The hydrophilic coating allows the catheter to be inserted and removed gently. Astra Tech’s LoFricÒ catheters are available in different lengths and diameters for men, women and children.
For further information please contact:
Tracey Halstead, tel: 01663 734 789, mobile: 07876 504 754, email: firstname.lastname@example.org