The advert is part of a campaign by Marie Stopes International to raise awareness of sexual health and confront the 'taboo of abortion'.
The screening has been condemned by the Society for the Protection of Unborn Children. Communications manager Anthony Ozimic, said: ‘Neither Marie Stopes nor any similar organisation should be allowed to advertise the killing of unborn children.'
The ProLife Alliance also criticised the decision broadcast the commerical. ‘The purpose of an abortion commercial is clearly to ‘sell' abortion and it will not provide full information about fetal development, the abortion procedure itself, the health risks which abortion poses for women, let alone the alternatives to abortion,' it said in a statement. ‘This is hardly conducive to making the ‘informed sexual health choices' which Marie Stopes claims to provide.'
Marie Stopes International said the commercial had been created after independent research showed that, if faced with an unplanned pregnancy, most UK adults would not know where to go for advice, apart from to their GP.
- Editor's blog: Abortion ignorance is not bliss