Act FAST campaign increases stroke calls

Emergency calls for suspected stroke have increased by 70% following the launch of the DoH's Act FAST campaign, new figures show.

Faster treatment can limit stroke damage
Faster treatment can limit stroke damage

The Act FAST campaign is centred around the message ‘Face, Arm, Speech and Time'. It was designed to raise awareness among the public of key signs of a stroke and the need to call 999 if any of these signs are seen.

DoH figures show that over 84% of the public remember the campaign and its depiction of a stroke spreading like a fire in the brain.

Commenting on the campaign, Health Minister Ann Keen said it was crucial that everyone recognises the signs of a stroke and realises the importance of dialling 999 as quickly as possible. 

‘The faster treatment begins the more we can limit damage caused to the brain,' she said. ‘The Act FAST campaign has clearly had a big impact already and I hope more people will now see it and learn when to act fast and save lives."

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