UK GPs most likely in Europe to refer patients to websites

UK GPs are the most likely in Europe to recommend patients to visit specific websites, according to research.

A total of 74% of 200 GPs do so in the UK compared with 50% in Italy, 47% in Germany, and 43% in Spain, found research company Kantar Health in partnership with advertising agency Digitas Health.

The researchers also found that 63% of UK GPs use professional online forums, boards or communities and 27% use video portals, for example YouTube, for health-related queries.

UK GPs are also the most likely to see value in online support groups at 91%.

Believed to be the first European research of its type, it highlights the positive and increasing power of social media to strengthen the physician-patient relationship.

Neil Durham

Neil Durham recommends

GP Registrars

Read more

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register

Already registered?

Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus