Second #nothinggeneral film launched to promote GP careers

Health Education England (HEE) has released the second of six short films designed to promote general practice as a career option to foundation doctors and medical students.

General practice: film released as part of #nothinggeneral campaign (Photo: Geoff Franklin)
General practice: film released as part of #nothinggeneral campaign (Photo: Geoff Franklin)

The 21-second video follows in the same vein as the first, and highlights the benefits a GP asthma check-up had for a young patient.

The #nothinggeneral campaign, co-funded by the RCGP, NHS England and the GPC, launched last week.

It aims to ‘tackle the perception that general practice is not as exciting as other medical specialities’, according to RCGP chairwoman Dr Maureen Baker.

The first film highlighted a GP allowing a patient to ‘fulfil their dreams’ by filling in a form to help them go skydiving.

It comes as official figures released last month showed that one fifth of available GP posts across the country were left vacant after two rounds of recruitment, with the worst-struck areas struggling to fill just half of their posts.

The dismal uptake prompted HEE to announce a third recruitment round for the second year running in an attempt to increase numbers.

Referencing the #nothinggeneral campaign, West Midlands deanery has since reported on Twitter that it has seen a 'surge' in GP applications, and it had to secure an additional interview day to meet demand.

The campaign forms part of the 10-point GP workforce plan, and is one of a range of schemes designed tohelp the government hit its target to recruit 5,000 additional GPs by 2020.

HEE will release a film every week for six weeks in the run up to the next annual recruitment cycle.

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