Medics chosen to front fashion campaign

Three female health workers from London hospitals have been selected to front a supermarket fashion brand's new campaign.

They are staff nurse Fiona Kiek, junior doctor Ifeoma Ikwlieke and neonatal senior staff nurse Leigh Currie.

George at Asda chose the trio to front their brand after a survey of 10,000 UK residents found doctors (39.8 per cent) and nurses (39 per cent) were felt to have the most worthwhile jobs in the country.

neil.durham@haymarket.com

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