Journals watch: Research of the week

Too busy to read the journals? Let Dr Simon Hunter guide you through the latest findings

Tobacco company funded anti-smoking adverts

Am J Public Health 2006; 96: 2,154-2,160

Between 1998 and 2003 there was a run of adverts paid for by the tobacco industry that were aimed at teenagers and were designed to put them off smoking.

Unfortunately, research has shown that rather that putting kids off smoking after exposure to the adverts, children had lower perceived dangers of smoking and greater approval ratings.

As the marketers say, there's no such thing as bad publicity

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