Professor Aziz Sheikh, professor of primary care research and development at Edinburgh University, is overseeing the scheme.
The helpdesk provides guidance on selecting and interpreting allergy investigations and management in line with UK guidelines.
Staff providing advice will be trained and directly supervised by Professor Sheikh. But as an email-based service, the helpline is not suitable for medical emergencies.
Professor Sheikh believes the service will help GPs build confidence in interpreting investigations into underlying allergic conditions and beginning appropriate management.
He has negotiated funding for the project through a grant from instrument and equipment manufacturer Thermofisher.