When Dr Olivia Hum started work in the market town of Lewes, surrounded by a large rural area, three years ago, she realised that sexual health provision was 'extremely poor'.
The nearest services were 45 minutes away, with long waits and difficult transport links.
She said: 'In an area of small towns and villages with a stable population, young people find it hard to access their GP who they have known since childhood, and do not have time or money to travel further afield.'
The Circle Room
Dr Hum, obtained a small amount of funding to set up a clinic, which she named The Circle Room after consulting with focus groups at a local college.
'We used innovative designs, discarding the traditional leaflet and creating a discreet but attractive "C card", which contains only the name of the clinic and a web address,' said Dr Hum.
Posters were put up in schools and on pub toilet doors, and a website was launched at www.thecircleroom.org
What the judges said:
The clinic is run after school on Tuesdays by Dr Hum, a practice nurse and a healthcare assistant, and the practice offers emergency contraception at any time of the week.
'Access to the clinic is walk-in or pre-bookable, and we never turn anyone away,' said Dr Hum. 'After starting slowly the clinic has been a huge success.'
Since January 2010 the team has seen 432 patients with a median age of 17, drawn from a large geographical area, 75% of whom were not registered with the practice.
They carried out 261 chlamydia tests, with an 11% positivity rate, provided more than 100 prescriptions for oral contraceptives, gave 23 depot injections, inserted 17 implants, discussed LARC with 216 young women, and have treated a variety of STIs.
Dr Hum promotes the service in schools by speaking at assemblies and teaching 'relationship days', and has given away more than 3,000 C cards, including one to every local child in years nine and 10.
Dr Hum said she now planned to raise the profile of the clinic using social media, and her long-term aim is to create a network of 'Circle Rooms' with other like-minded GPs.
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