Demand rises for memory problem information

Demand for information on memory problems has risen following the launch of the latest Alzheimer's Society awareness campaign, the charity says.

One in seven of the 1,817 GPs who responded to a survey said that more people had been asking them about memory problems since the launch of the ‘Worried about your memory’ campaign, the charity says.

Around half of the members of the public who responded to the survey and said they had asked for information packs went on to receive an Alzheimer’s diagnosis.

Neil Hunt, chief executive of the Alzheimer’s Society, commented: ‘The Worried About Your Memory? campaign has made some inroads into improved awareness and diagnosis. However, this must be followed through in the implementation of the National Dementia Strategy for England.’

Additional information about the campaign and campaign materials are available from the Alzheimer’s Society website.

tom.moberly@haymarket.com

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