British Heart Foundation uses beating heart video to launch campaign

'Incredible detail' of the beating heart is revealed in a British Heart Foundation (BHF) campaign launched today.

Adverts featuring a reconstructed beating heart which moves in real time will run in the build up to February, designated National Heart Month. The animation used is based on a heart simulator used by University College London’s Heart Hospital for training.

Betty McBride, director of policy and communications at the BHF, said the charity wanted to confront people with the reality of what a working heart looks like.

‘This is a rare chance for people to see in incredible detail how it works,’ she said.

‘We expect people to react in lots of different ways - whether it’s amazed, squeamish or disturbed - it is vital that we get people to take time to think about their heart health.’

tom.moberly@haymarket.com

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