BMA to launch GP campaign

The BMA is to launch a high-budget publicity campaign to counteract the 'pasting' that GPs have received in the press.

Members have deserted the BMA citing disappointment over extended hours and their union's failure to rectify their distorted public image.

Dr Prit Buttar, chairman of the GPC communications group and a GP in Oxfordshire, said he knew 'anecdotally' that doctors were blaming the BMA's PR failure for their decision to leave.

A 'strident and angry' minority of doctors have said they were resigning their membership on online forums for the profession such as doctors.net, he admitted.

'Our successes over pensions don't make such good headlines,' Dr Buttar said.

The PR fightback will launch within weeks, targeting practices and involving patients. A BMA spokesman said more GPs were joining the organisation.

prisca.middlemiss@haymarket.com

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